MOONLIGHT
Case Study
by Demart Denaro
If a dream is powerful enough
to impact our daily lives,
what tools are out there
to help us process our dreams?
A one of a kind mobile app to help us
process, document, and share our dreams
Interface Screens
A dream experience is a real emotional experience…
When we dream, we gain experiences and insights that deeply impact us.
Sharing dreams with others can be quite powerful, but how do we measure this value?
homepage
“new dream”
sharing dreams
SKETCHING
Early Concepts of a dream tool
home page.
logging a dream.
exploring other user’s dreams
INFORMATION ARCHITECTURE
User tasks and Components -
Consisting of dream sharing, dream journaling, dream data tracking, and gamification.
Quantifying data and the human value of
dreams remembered.
RESEARCH
Dream Survey Data
Complex variables for understanding
values of dream sharing
Are we losing touch
with our dreams?
INTERVIEW RESEARCH DATA
Empathy Mapping
User Persona
Creating personas helped focus on complexities and the importance
of sharing dreams with friends and families.
Interview Insights and Discoveries
With surveys and interview data, it was possible to notice patterns in user’s dream life experiences.
Dream sharing data recognized user pain points that inhibit or limit us from sharing dreams with one another.
Many user’s whom reported they are not interested in dreaming, tended to report they had many “bad”, “scary”, or “anxious” induced dreams.
Dreams are a sensitive and personal conversation with lots of room to explore with NECESSARY empathetic approaches.
Research Summary
Grouping and creating themes from gathered data and research opened more truths and possibilities for potential solutions for enriching our individual dream lives and sharing our dreams with one another.
Competitive Analysis of other dream apps resulted in a fascinating find - there are currently ZERO products or resources focused on the social aspect and culture of dream sharing.
How Might We…
Cultivate an extensive social resource and tool for dream experiences that is inclusive and enriching for everyone?
Re-establish dream sharing culture and value?
USER FLOW IDEATION
A tool navigating personal emotions must be intuitive, user friendly, and also customizable.
What helps a user trust and want to use a dream or wellness app?
User Flow Tasks
Having an engaging, simple and helpful process to record user dreams is primary,
before a social feature/component.
Left to right - User Logging a Dream -
Hi Fi WIREFRAME SCREENS
3 rounds for a total of 15 users with a varied target audience. Users were given the task of ‘logging a dream’.
FINDINGS
Lack of clarity on why some of the text they recorded turned yellow. However, when users
proceeded with exploring the app’s features they self-learned the app tracks data of the
dreams’ emotions and subjects.
Uncertain on exactly where to log a dream from the homepage, reiterated tests of the Avatar giving more direction fixed
this error on the final round 3 of testings.
DREAM DATA TRACKING AND
GAMIFICATION
3 rounds for a total of 15 users with a varied target audience. Users explored the MOONLIGHT page.
FINDINGS
Users were fascinated and curious about wanting to learn more about the dream data tracking.
Majority of users understood the organization of the interface after the final round of re-iterated testings. Users also had
exciting questions and encouraging suggestions post testing on the expansion of the next future prototype.
DREAM SHARING AND COMMUNITY
3 rounds for a total of 15 users with a varied target audience. Users were given the task of “commenting on a dream”.
FINDINGS
Half of the users were used to scrolling social feeds. Next re-iteration will include animated components of scrolling to
comfort user familiarity.
A few users suggested adding a “publish a dream” or “add dream” button on the social feed page.
SUMMARY
Within minimal to uncharted territories in the modern world of dream wellness, MOONLIGHT’s blend of four
main features of the product keep the user engaged with wanting to explore more. With many possibilities and
excited feedback from users, further testings and iterations will be needed to maintain the self-exploratory nature
of this unique user experience.
FIGMA PROTOTYPE
THE VERY FIRST
SOCIAL DREAM SHARING APP
MOONLIGHT
THE DREAM GUIDE SAGA
thanks for scrolling :)
enjoy more dream work below.
Art as Research
“Dream Breathing”
A series of nine emotions derived from user’s dreams. Oil paint on wood.
Users were given ink and paper focusing on a particular emotion from a dream. Users were asked to exhale and blow, releasing the emotion to move the ink.
Once dried, these ink blots were then mirrored digitally to make Rorschach-like imagery of the released emotions, then projected onto a square panel and hand painted.
Emotions and Feelings (left to right) - JOY, PARALYSIS, GROUNDING, OUT OF BODY, ORGASMIC, FALLING, FREEDOM, COLLIDING, EXCITED.